Sounds like a mouthful, doesn’t it? Well, let’s break it down. You create your organizational strategy for the year and define the goals and objectives that align with it. Individuals are assigned the goals that they have to meet, and then they get on with their daily business.
The end of the year rolls around, and everyone’s frantically retrieving their list of goals for the year. The year-end review occurs and you find some goals were accomplished by happen stance or default but others have fallen by the wayside.
The result? Your planning process was great but the execution was non-existent.
The problem? That huge gap that exists between strategizing and executing - the “strexecution” point. That’s where KeyneLink comes in. It builds a bridge between planning and implementation and helps you manage the execution of your strategy, thus: strategy-driven execution management.
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“We have used the Sales and Values assessments available from Ruhmann Associates to develop our sales staff for almost two years now. The depth of information and completeness of the reports have enabled us to create a highly effective sales coaching system. The Internet capability provides us with real time information. I will not hire a salesperson without having them first take these assessments.”
Bill Black, President
Black Cadillac
Greensboro, North Carolina